With or without ice
I have to admit, the ALS Ice Bucket Challenge has got me on the fence. When the philanthropic social media explosion rolled to the forefront of my newsfeed, all I thought was ‘Hey, this is annoying and it seems silly and pointless.’ I did not understand how dumping ice water over your head was going to help anyone. I mean, yeah, it’s sort of funny to see your friends get hosed with a blast of cold water, but outside pranks between pals, how did this become such a huge thing?
If you’re unfamiliar with it, let me fill you in. The basic concept is you take a video or photo of yourself dumping ice water on your head and post to social media. When you post, you’re supposed to challenge up to two friends to do the same. If they do not comply within 24 hours they’re asked to donate money to The ALS Association, which raises funds to combat amyotrophic lateral sclerosis, also known as Lou Gehrig’s disease.
Pretty simple right? Well, why not just donate money to the organization and skip the silly sideshow? I mean, the association accepts donations as little as $5, who could say no to that? In fact, some employers will even match a donation made by their employees…now that’s pretty cool...